| Aqua |
Filtered water. Base of the formula. |
| Glycerin |
Plant-derived. Keeps the paste soft and prevents dry mouth. |
| Hydrated Silica |
Gentle abrasive. Polishes enamel and lifts stains without damage. |
| Xylitol |
Birch-derived sweetener. Inhibits cavity-causing bacteria. |
| Pentasodium Triphosphate |
Prevents plaque from crystallising into tartar. |
| Cellulose Gum |
Plant-based thickener. Keeps the paste stable on the brush. |
| Cocamidopropyl Betaine |
Coconut-derived gentle foaming agent. SLS replacement. |
| Mentha Arvensis Leaf Oil |
First mint source. Immediate cool hit. |
| Sodium Fluoride |
1450 ppm. Strengthens enamel against acid attack. |
| Menthol |
Crystallised. Triggers cold receptors directly. |
| Sodium Saccharin |
Trace amount. Masks bitter notes from active ingredients. |
| Mentha Piperita Oil |
Third mint source. The lasting freshness. |
| Sodium Chloride |
Pure salt. Natural flavour enhancer and stabiliser. |
| Anethole |
Natural aroma from anise. Warm undertone. |
| CI 77891 |
Titanium dioxide. Mineral pigment for the white colour. |
| Limonene |
Citrus aroma. Brightens the mint profile. |
| Sodium Monofluorophosphate |
Second fluoride source. Time-released enamel defence. |
