NEWCOMER
Three kinds of peppermint. Not a coincidence.
Two minutes isn't much, but it's two minutes you spend every morning and every night. Blanc is our first toothpaste, a deep and confident peppermint that fills those minutes. Fresh breath that stays long after you rinse.
Product description
Ingredients
| Ingredient | What it does |
|---|---|
| Aqua | Filtered water. Base of the formula. |
| Glycerin | Plant-derived. Keeps the paste soft and prevents dry mouth. |
| Hydrated Silica | Gentle abrasive. Polishes enamel and lifts stains without damage. |
| Xylitol | Birch-derived sweetener. Inhibits cavity-causing bacteria. |
| Pentasodium Triphosphate | Prevents plaque from crystallising into tartar. |
| Cellulose Gum | Plant-based thickener. Keeps the paste stable on the brush. |
| Cocamidopropyl Betaine | Coconut-derived gentle foaming agent. SLS replacement. |
| Mentha Arvensis Leaf Oil | First mint source. Immediate cool hit. |
| Sodium Fluoride | 1450 ppm. Strengthens enamel against acid attack. |
| Menthol | Crystallised. Triggers cold receptors directly. |
| Sodium Saccharin | Trace amount. Masks bitter notes from active ingredients. |
| Mentha Piperita Oil | Third mint source. The lasting freshness. |
| Sodium Chloride | Pure salt. Natural flavour enhancer and stabiliser. |
| Anethole | Natural aroma from anise. Warm undertone. |
| CI 77891 | Titanium dioxide. Mineral pigment for the white colour. |
| Limonene | Citrus aroma. Brightens the mint profile. |
| Sodium Monofluorophosphate | Second fluoride source. Time-released enamel defence. |
Testing and approval
Independently Safety Assessed Our proprietary formula has been assessed and approved by a qualified toxicologist at an independent UK laboratory — in accordance with EU Cosmetics Regulation (EC 1223/2009).
Registered in EU and UK Notified on the EU Cosmetic Products Notification Portal (CPNP) and the UK product register (SCPN).
Registered with Mattilsynet Registered as a cosmetic product with the Norwegian Food Safety Authority.
GMP Manufactured in the UK Produced by a GMP-certified manufacturer specialising in oral care.
SLS-Free Formula Foams with mild, coconut-derived surfactants instead of SLS.
1450 ppm Fluoride The level dentists recommend.
Shipping and delivery
Shipping rates: Free shipping on all orders over EUR 100
• Europe: FedEx International Priority EUR 9
• United Kingdom: FedEx International Priority EUR 9
Estimated delivery times:
• Europe and United Kingdom: 3–5 business days from dispatch.
Delivery times are estimates and may vary depending on your location and local postal services.
PONDER is not responsible for delays caused by FedEx, or customs processing. Orders outside Norway and the EU may be subject to local import duties, taxes, and customs handling fees. These charges are determined by the customs authority in the recipient's country and are the responsibility of the recipient. PONDER has no control over these charges and cannot predict their exact amount.
THE DIFFERENCE
Three kinds of peppermint. Fresh breath that lasts.
Most toothpaste uses one mint. Blanc uses three. Each does a different job.
Mentha Arvensis
THE FIRST COOL HIT
Sharp, immediate, unmistakable. The peppermint your tongue feels before your brain catches up.
Crystallised Menthol
THE DEPTH
Triggers cold receptors directly for a physical chill that goes deeper than flavour.
Mentha Piperita
THE LASTING FRESHNESS
Still there at your first conversation. The freshness that holds long after you rinse.
DESIGNED FOR PEOPLE WHO NOTICE
Oral care that finally matches the rest.
We make oral care for people who care about the rest of their home. Handcrafted essentials, designed to sit on your shelf instead of hiding in a drawer.
INGREDIENTS
What's actually inside.
Four ingredients doing real work. See the full detailed list at the bottom of the page.
Xylitol
BIRCH-DERIVED
Bacteria can't feed on it. A natural sweetener from birch that does more than taste good.
Triple Peppermint
THREE MINT SOURCES
Mentha Arvensis for the cool hit. Menthol for depth. Mentha Piperita for the lasting freshness.
Fluoride
1450 PPM
The level dentists recommend. Helps strengthen enamel. Helps protect against cavities. Non-negotiable.
Hydrated Silica
GENTLE ABRASIVE
Removes surface stains from coffee, tea, and time. Gently, not aggressively.
HOW IT FEELS
Fresh breath for pondering minds.
Most toothpaste is over before you've put the brush down. Blanc Toothpaste is still there at your first conversation.
A deep, confident peppermint balanced with xylitol and fluoride. The kind of fresh breath that doesn't ask for attention. But gets it anyway.
BESTSELLERS
Complete the ritual.
The PONDER experience is more than one tube. Add the rest.
Toothbrushes
