







Medium hard nylon toothbrush · Brown
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The toothbrush is made with medium hard nylon bristles that provide an even clean, are gentle on the gums and effective against plaque. Nylon brushes are durable and hygienic. The handle is made of cellulose acetate, a material that absorbs little moisture, which reduces bacterial growth. The toothbrush undergoes hand polishing for a smooth and comfortable finish. Handmade in Milan, Italy.
We produce our toothbrushes in a traditional factory in Italy, with over 80 years of experience in the development and craftsmanship of dental care products. The factory has its origins in one of the first manufacturers of toothbrushes with celluloid handles.
Each toothbrush undergoes a careful process where the handles are heat-bent and hand-polished for a smooth finish, and the bristles are adapted for optimal cleaning. The toothbrushes are made with care and attention to detail, which gives a unique combination of traditional craftsmanship and modern innovation.
PONDER has a slightly different approach to dental health - where functionality meets design. We develop quality products that give that little something extra, with a special focus on aesthetics and craftsmanship. Our first One of A Kind collection consists of exclusive toothbrushes. We are already working on expanding the range to include toothpaste, dental floss and mouthwash.
The brand was created for those who want something a little different – products that not only feel like a necessity, but also part of a well-thought-out everyday life.
PONDER is developed by the performance agency Cherry Agency, with Tony Næss, co-founder of MYYK, as creative director and product developer, and Marius, former marketing manager at Milrab, as responsible for market and finance. Together, we want to challenge the traditional dental health category and make it more inspiring.
Choosing the right toothbrush is not just about brand or design – the softness of the bristles plays a decisive role in your dental health. From extra soft to hard, there are different options adapted to different needs. Here you get a simple overview of the most common terms and what they mean to you.
Extra soft (Ultra Soft/Super Soft)
- Extremely gentle on the gums
 - Recommended for people with gum problems, sensitive gums or after dental surgery
 
Soft (Soft)
- Most recommended by dentists
 - Gentle on gums and enamel, but still effective for cleaning
 - Suitable for most people, especially those with sensitive gums
 
Medium
- Has stiffer bristles, but still relatively gentle
 - Provides a more intense cleaning
 - May be too harsh for people with sensitive gums
 
Hard
- Stiff bristles that provide more powerful scrubbing
 - Can damage the gums and wear down the enamel over time
 - Not suitable for most daily brushing routines, but can be used for specific cleaning needs (e.g. dentures)
 

The new Norwegian launch lifts everyday routines to a new aesthetic level.
FAQ
Are you wondering about something? Our FAQ gives you answers to the most common questions.
What are the benefits of activated charcoal in the bristles?
    
  
  Activated charcoal has absorbent properties that can help remove plaque, reduce bacteria and provide fresher breath. Studies show that charcoal toothbrushes can stay cleaner over time compared to regular nylon brushes.
Why is cellulose acetate used in the handles?
    
  
  Cellulose acetate is a bio-based material that absorbs little moisture, which reduces bacterial growth. It is also durable, lightweight and has a natural shine, giving the toothbrush an aesthetic and luxurious finish.
Where are PONDER toothbrushes manufactured?
    
  
  All our toothbrushes are manufactured and hand polished in Italy, where traditional craftsmanship and modern innovation combine to create high quality products.
How often should I change my toothbrush?
    
  
  We recommend changing your toothbrush every 3-4. month, or earlier if the bristles start to wear. This ensures optimal cleaning and hygiene.
Can my toothbrush be sterilized in boiling water?
    
  
  No, we do not recommend putting the toothbrush in boiling water, as high temperatures can deform the cellulose acetate handle and expand the holes that hold the bristles. Instead, rinse the brush thoroughly after use and allow it to air dry.
Are PONDER toothbrushes environmentally friendly?
    
  
  Cellulose acetate is a more sustainable alternative to traditional plastics, as it is made from renewable resources such as wood and cotton. The bristles are synthetic for hygienic and functional benefits, but we are constantly working to improve the sustainability of our products.

Basi uniche!
One Of A Kind Collection
OOAC (One of a Kind) is an exclusive collection of handmade toothbrushes where each brush has its own unique pattern. The handles are made of cellulose acetate, a durable material that absorbs minimal moisture, which helps reduce bacterial growth and improve hygiene. Designed in Oslo - manufactured in Milan, Italy.

Prego!
Handmade in Milan
We produce our toothbrushes in a traditional factory in Italy, with over 80 years of experience in the development and craftsmanship of dental care products. Each toothbrush undergoes a careful process where the handles are heat-bent and hand-polished for a smooth finish, and the bristles are adapted for optimal cleaning. The toothbrushes are made with care and attention to detail, which gives a unique combination of traditional craftsmanship and modern innovation.









